TYPOGRAPHY II

LEARNING OBJECTIVES

This studio course is a continuation in the applications of typography: an advanced exploration of typography as an expressive and functional vehicle. Students will build upon the vocabulary they have already acquired in Typography I to find new solutions for typographic visual problems in both Arabic and Latin.

The emphasis will be placed upon innovation and creativity in manipulating type and images to convey a certain message to a specific target audience. Students will experiment, analyze and develop relationships between image, typography, sequence and hierarchy through design projects.

LEARNING OUTCOMES

Students should approach this course as a horizontal learning process where all projects present problems of equal difficulty that require the same amount of wit, passion and devotion in solving. Manipulation and experimentation of type will be used in order to reach an awareness of the typographic composition’s relation to its audience, cultural context and your own personal style.

As a result of successfully completing this course, students will be able to:

-Be acquainted with the history and present of typography and calligraphy.

-Understand the importance of hierarchy of information and skillfully apply it in the solution of a graphic design problem.

-Investigate the relationship between culture and typography and how culture manifests through typographic artifacts.

-Create typographic visual compositions as well patterns and arabesque.

-Use typography to create an expression of meaning through typographic form as well as typographic content.

-Learn the rules of the modular system and grid to create new solutions to existing problems present in the field of Arabic type.

LEARNING EXPERIENCE:

• Class lectures over the pertinent information and principles
• Reviewing and discussing professional examples of typography
• Reading assignments
• Lab projects and exercises exemplifying the type of graphics work being discussed
• Research the use of typography by established designers