Interactive Media and Branding

Description of the course:
This course will introduce you to the fundamentals of brand management and how they are practiced today in an electronic environment. Although the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, the underlying principles of consumer driven marketing remain essentially the same; we will discuss how great marketing, including digital programming, is driven by a sound understanding of consumer segmentation and distinctive product benefits.
This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data, and digital engineering and analytics.
This course in digital marketing provides students with the technical foundation and digital literacy necessary to market goods and services on the internet. While they enrolled in one of these programs, they will learn how to implement, plan, and evaluate digital marketing strategies. Interactive marketing is the promotion of brands or products via one or more forms of media. Inventions are raised of smart phones, and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.