GRAPHIC DESIGN III – EDITORIAL DESIGN - auce

GRAPHIC DESIGN III – EDITORIAL DESIGN

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Course Code:

AGDS370

Course Hours:

45

Contact Hours / Week:

Prerequisite:

AGDS365 GRAPHIC DESIGN STUDIO II

Co-requisite:

AIM OF THE COURSE

 

GDIII - Editorial Design is a marvellous venue for creative exploration. It is the study of communication of ideas and information through symbols, images, illustration and typography in a simulated professional environment. This course prepares students for the design challenges in designing and producing professional-looking desktop publishing projects including newsletters, reports, books, & magazines. Students learn how to work from client briefs to create multi-page publications with effective typography, images, illustrations, and layouts, and prepare them for printing. A core focus emphasis is working with Page composition, negative space, grids, type & graphical elements.

 

Learning Outcomes

As a result of successfully completing this course, students will be able to:

  • Explore typographical solutions for headline and body text as well as how to use illustration and photography to complement editorial spreads
  • Learn the strategies behind cover design
  • Learn how to take ideas and concepts and translate them to the printed page.
  • Photo Editing—making desires clear to a photographer; creating a shot-list; talking to a photo house; finding free images; coming up with conceptual shoots for a story.
  • Typeface—how to manipulate letters to create a hybrid of information and illustration; what a designer must do to keep a story readable
  • Working with editors—resisting the urge to dismiss the desires of the wordsmiths, and to come up with solutions that have as high a word count as possible without sacrificing a solid layout
  • The layout itself—building on knowledge to constantly develop as a designer; how to toe the line between boring mediocrity and too-crazy layouts; how to be quiet, but effective the basic elements of a layout that goes past “hmm, nice” to “wow, that’s really great!”
  • Conceptualize and plan a book proposal for the senior project
  • Carry out background research to clearly specify the project

 

Learning experience:

  • Class lectures over the pertinent information and procedures
  • Reviewing and discussing professional examples of various publication types
  • Lab tutorials and exercises
  • Class follow-along demonstrations
  • Research the design process on specific projects
  • Projects

High Quality Education with Reasonable & Affordable Prices

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