GRAPHIC DESIGN I

AIM OF THE COURSE

This course introduces students to graphic design as a conceptual & visual discipline.

It is an introduction to communicating visually through conceptual thinking in the visual design process with the use of typography, imagery and layout.

Projects focus on the exploration of visual systems, conceptual principles and procedures underlying the practice of graphic design. In particular the process of problem solving through visual design; the visualization of problems and solutions; and the correlation of forms with their content, function and context. In addition, students will learn what a design project brief is, and how to execute a project based on one.

LEARNING OUTCOMES

As a result of successfully completing this course, students will be able to:

• Take their ideas and concepts and translate them to the printed page.
• Develop an understanding of concepts in two-dimensional design, including positive and negative space, and how to test a composition for empty or crowded space.
• Identify how a viewer’s eye is directed through a composition by lines, colours or organization of information.
• Become familiar with the broader discipline of graphic design through the construction of images, symbols, and sequential systems.
• Understand and interpret a project brief.

LEARNING EXPERIENCE:

• Classroom activities support the student’s ability to work individually or in a team and enhance written, graphic and oral communication skills (written, graphic, and oral).
• Critical thinking and problem solving through reading, listening, and speaking activities that require students to demonstrate an active, analytical approach to material.
• Demonstrations of design process, experimentation and critique of visual projects.

• Group discussions compare and contrast the design process.
• Information through in-class exercises related to fundamentals elements of design and barrier-free design.
• Researches about topics covered in the course