Advertising Design

AIM OF THE COURSE

This is a full introduction to the world of advertising. Students will learn how to create a full 360^o campaign for a brand. (Student will choose the brand he would like to work on)...this course is a must before GDS499 Graphic Design Senior Project.

LEARNING OUTCOMES

As a result of successfully completing this course, students will be able to:

• Write a creative brief.
• Create print campaign-3 visuals.
• Create a TVC story board
• Create an Ambient media idea
• Create a social interactive media that could be a banner, website, QR code, short movie, using the social platform like Facebook or twitter…
• Create a direct mail
• Do print campaign applications such as Billboard, Unipole, Mupi.
• Create personal reference materials.

LEARNING EXPERIENCE:

• Learn little about advertising history
• Learn about advertising campaign
• Learn how to write a design brief
• Learn about tagline
• Learn creative print advertising techniques
• Learn creative TV advertising techniques
• Learn how to make art direction
• Learn little about copy writing
• Learn how to make TVC
• Learn about ambient
• Learn about social media tools
• Learn about direct mail
• Learn about campaign applications
• Learn how to sell his work
• Exposed to award winning campaigns